Competitive Advantage Consultancy Limited G#15440

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GBE > Collaborate > Services > Marketing > G#15440

Competitive Advantage Consultancy Limited

Competitive Advantage Consultancy Limited

GBE Marketing

If you are a Solution Provider (Manufacture, Supplier, Installer) with a Construction product, accessory or system and need guidance on marketing it to the Specifying professions start here:

Chris Ashworth

Competitive Advantage Consultancy Limited

T    01252 378053

M   07747 626095


© GBE NGS ASWS BrianSpecMan aka Brian Murphy
19th April 2016

Competitive Advantage Consultancy Limited

CAC Ltd Logo


© GBE NGS ASWS BrianSpecMan aka Brian Murphy
19th April 2016

Competitive Advantage Consultancy Limited
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© GBE NGS ASWS BrianSpecMan aka Brian Murphy
16th April 2017  – 30th May 2017

Competitive Advantage Consultancy Limited

GBE Blog Articles

By Competitive Advantage Consultancy Limited

Subject Published
Understanding specification influencers – the client 08/02/17
How does the building Client influence construction product specification? 07/02/17
Why specification sell? 21/12/16
How the Main Contractor Influences Construction Product Specification 10/12/16
How does the engineer influence construction product specification? 21/11/16
Effective sales & marketing planning for construction markets 10/10/16
How do specifiers find product information at each stage of the engagement process? 05/10/16
Specifiers Communication Channels 03/10/16
Twitter Chat: Engaging with the Construction Decision Making Unit 21/09/16
Telephone and Negotiation skills for effective specification 06/09/16
Understanding the construction supply chain – Targeting your marketing messages 30/08/16
Building relationships to become a Trusted Advisor 10/08/16
Communicating with construction specifiers – choosing your communication channels 28/07/16
Construction Market and Product Specification Summary 18/07/16
How Contract Type Affects Construction Product Specification 13/07/16
Using BIM as a marketing tool 10/07/16
It’s not just the architect: 5 other influencers to consider 06/07/16
Understanding Construction Product Specification 26/06/16
Product specification influences and drivers for change 13/06/16
Understanding the Specification Process 09/05/16
Effective Specification Selling  11/04/16
INFOGRAPHIC: Mapping out an Effective Specification Strategy 10/02/16
The Decision Making Chain – five key stages of construction product specification 12/01/16
Understanding Specifiers and the Specification Process – Top of the blogs 2015 03/12/15
BIM – what do architects want from building product manufacturers? 11/11/15
Video: The Adoption of BIM by Architects with Chris Ashworth 21/10/15
Communicating with Architects 01/10/15
Creating an Effective Specification Strategy Q&A with Chris Ashworth 15/09/15
Creating Construction Sales Superheros 09/09/15
Specifying through the Supply Chain 09/09/15
Benefits are what matters 13/08/15
Marketing to the Construction Design Team 23/06/15
Value engineering – and how to avoid the pitfalls 01/06/15
7 reasons your construction product is not being specified 24/02/15
Information resources for the manufacturer starting their BIM Journey 10/02/15
How do you make your investment in BIM worthwhile? 08/02/15
Putting in place a winning specification strategy 09/01/15
CPD – selling without the sales pitch 30/12/14
Understanding specification – our top of the blogs from 2014 08/12/14
5 reasons your specification strategy is failing 27/11/14
Becoming a Trusted Advisor – adding value via the technical CPD seminar 05/11/14
3 stages to becoming a Trusted Advisor 06/10/14
Three steps to win green construction specifications 14/07/14
5 reasons your CPD is not working 09/07/14
12 steps to delivering effective CPD 27/05/14
Recruiting a Specification Salesperson 06/05/14
Are you getting the most from your specification activity? 01/05/14
Planning Effective CPD 09/04/14
Incorporating BIM into your Specification Strategy 09/04/14
Making the most of CPD 06/04/14
Reaping the Benefits of BIM – An interview with John Tebbit 05/04/14
Managing your Specification Strategy: What is Key Account Management? 11/03/14
Effective CPD: An essential part of becoming a Trusted Advisor 26/02/14
Know your Customers 04/02/14
Managing your Specification Strategy – Getting to know the design team 29/01/14
Specification Strategy – 5 steps to building strong relationships with specifiers 14/01/14
Managing your Specification Strategy – what do architects want? 02/01/14

© GBE NGS ASWS BrianSpecMan aka Brian Murphy
16th April 2017 – 30th May 2017




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