GBE Marketing Collaborate
- GBE LitAudit Literature Audits helps to avoid claims of GreenWash in any promotional literature, advertising and website content.
- GBE Marketing helps identify and promote environmental properties of products without entering the world of Greenwash
- GBE Library is an online resource for specifiers to find the products that GBE has assessed as GreenWash-free and having an environmental advantage over products in the same group
- GBE Marketing is aimed at the Micro Enterprises and Small to Medium Enterprises (SME)
GBE’s own marketing campaign
- GBE will undergo a major transformation during Spring of 2015
- There will be an opportunity to watch it unfold and work out how well it did
- There will be a running commentary as it moves forwards and a self critique to analyse what worked and did not.
- Part of the ambition is to secure funding to match EU grant funding.
- This will be developed into new website, database, software and services.
© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
29th April 2013 – 1st November 2020