GBE Marketing Collaborate

GBE > Advertise > Collaborate > Services > Marketing > G#739 N#761

GBE Marketing Collaborate
About: 

• GBE LitAudit Literature Audits helps to avoid claims of GreenWash in any promotional literature, advertising and website content.
• GBE Marketing helps identify and promote environmental properties of products without entering the world of Greenwash
• GBE Library is an online resource for specifiers to find the products that GBE has assessed as GreenWash-free and having an environmental advantage over products in the same group
• GBE Marketing is aimed at the Micro Enterprises and Small to Medium Enterprises (SME)

GBE’s own marketing campaign

• GBE will undergo a major transformation during Spring of 2015
• There will be an opportunity to watch it unfold and work out how well it did
• There will be a running commentary as it moves forwards and a self critique to analyse what worked and did not.
• Part of the ambition is to secure funding to match EU grant funding.
• This will be developed into new website, database, software and services.

© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
29th April 2013 – 1st November 2020

GBE Marketing Collaborate
Images: 

Cover of CAPEM project marketing guide

© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
21st September 2013 – 1st November 2020

GBE Marketing Collaborate
See Also:

GBE Marketing

• Specification Sales to Architects (Collaborate) G#1325 N#1313

GBE CPD

CAP’EM Marketing