GBE GreenWash Jargon Buster
GBE > Encyclopaedia > Code > Jargon Buster > Entries > G> G#1153 N#1158
About:
GBE Jargon Buster
Definitions
GreenWash
A term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly.
(GreenSpec AEP ’09)
Practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.
(EESC ’11)
Marketing Departments wanting to promote products or services with a green flavour occasionally stray from competent to incredible unjustifiable incompetent claims.
Telling ‘porkies’, white-lies or perpetrating a ‘whitewash’ with a green flavour
(NGS BRM ’08 – GBE BRM ’21)
GBE Jargon Buster Theme
GBE Jargon Buster Initials, Abbreviations & Acronyms
GBE Jargon Buster Classification
GBE Jargon Buster Numbers
GBE Jargon Buster Words & Phrases
GBE Jargon Buster Sources
- GreenSpec AEP
- EESC
GBE Slogans
GBE #Hashtags
GBE Information
Relevance to Environmental Construction:
- Healthy
- Environmental
- Resourceful
- Appropriate
- Competent
- Effective
- Yardstick
GBE Opinion
Examples:
GBE Greenwash
Notes:
© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021
Images:
© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021
See Also:
GBE Jargon Buster
Jargon Buster Themes
- Air Wind Tightness (Jargon Buster Theme) G#1420 N#1391
- BIM (Jargon Buster Theme) G#1409 N#1382
- BioBased (Jargon Buster Theme)
- Biodiversity (Jargon Buster Theme) G#645 N#667
- Carbon (Jargon Buster Theme)
- Classification (Jargon Buster Theme)
- Climate (Jargon Buster Theme)
- Construction (Jargon Buster Theme)
- Energy (Jargon Buster Theme)
- External Solid Wall Insulation Thermal Bridges
- Environmental (Jargon Buster Theme) G#1891 N#1748
- Footprint (Jargon Buster Theme)
- Flood (Jargon Buster Theme) G#1357 N#1341
- GBE (Jargon Buster Theme)
- HERACEY™ (Jargon Buster Theme) G#1429 N#1399
- Issues (Jargon Buster Theme)
- LCA Life Cycle Analysis/Assessment (Jargon Buster Theme) G#1338 N#1325
- Materials (Jargon Buster Theme)
- Methods of Construction (Jargon Buster Theme)
- NGS (Jargon Buster Theme)
- Overheating (Jargon Buster Theme) G#
- Primitive (Jargon Buster Theme)
- Refurbishment (Jargon Buster Theme)
- Resource Efficiency (Jargon Buster Theme)
- Timber (Jargon Buster Theme) G#1511 N#1462
- Urban Design (Jargon Buster Theme) G#1392 N#1366
- Waste (Jargon Buster Theme) G#1334 N#1321
- Water (Jargon Buster Theme)
- Wind/Air tightness (Jargon Buster Theme) G#1420 N#1391
GBE Links
GBE Jargon Buster Sources
GBE Shop
- GBE Jargon Buster Collection A30 (Shop) G#10588
- GBE Jargon Buster Collection A49 (Shop) G#10400
GBE CPD
- Jargon Buster Carbon Dioxide (CPD) G#291 N#292
- Violet (CPD) G#408 N#409
- Green or Violet materials Which do you use (CPD) #G15560
GBE Materials
- GBE Violet Materials G#963 N#983
GBE Templates
- GBE Jargon Buster Template G#1153
© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021
