GBE Greenwash (Jargon Buster) G#2075

By October 20, 2012January 11th, 2021Code, Encyclopaedia, Entries, Jargon Buster

GBE GreenWash Jargon Buster

GBE > Encyclopaedia > Code > Jargon Buster > Entries > G> G#1153 N#1158

About:


GBE Jargon Buster

Definitions


GreenWash

A term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly.
(GreenSpec AEP ’09)
Practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting cost cuts as reductions in use of resources.
(EESC ’11)
Marketing Departments wanting to promote products or services with a green flavour occasionally stray from competent to incredible unjustifiable incompetent claims.
Telling ‘porkies’, white-lies or perpetrating a ‘whitewash’ with a green flavour
(NGS BRM ’08 – GBE BRM ’21)


GBE Jargon Buster Theme


GBE Jargon Buster Initials, Abbreviations & Acronyms


GBE Jargon Buster Classification


GBE Jargon Buster Numbers


GBE Jargon Buster Words & Phrases


GBE Jargon Buster Sources

  • GreenSpec AEP
  • EESC

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GBE Information


Relevance to Environmental Construction:

  • Healthy
  • Environmental
  • Resourceful
  • Appropriate
  • Competent
  • Effective
  • Yardstick

GBE Opinion


Examples:

GBE Greenwash


Notes:


© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021

Images: 


GBE JargonBusterCollection A49brm061215

 

Greenwash (CPD) Cover PNG


© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021

See Also:


GBE Jargon Buster

Jargon Buster Themes


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GBE Jargon Buster Sources


GBE Shop


GBE CPD


GBE Materials


GBE Templates

  • GBE Jargon Buster Template G#1153

© GBE GBC GBL NGS ASWS Brian Murphy aka BrianSpecMan **
20th October 2012 – 11th January 2021

GBE Greenwash Jargon Buster G#2075 End.

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