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GBE Briefing Lecture

GBE Briefing Lecture

  • Number of Slides: 44 of 46
  • File format: PDF from PPTX
  • File size: 577 kB
  • Scope: Briefing
  • Extract: none
  • Content: Everything about briefing, ascertaining client’s requirements, user requirement studies, examples
  • Created for: Masters/Post Graduate Diploma RIBA Part 2 Year 2 Architecture students
  • Presented to: LSBU University EREID Environment and Resource Efficiency in Design
  • Author: BrianSpecMan aka Brian Murphy BSc Dip Arch (Hons+Dist)
  • © GBE NGS ASWS 2017
  • Created: 09/02/2017
  • Revision: A01
  • Updated: 12/02/2017
  • Previously published on Scribd: N/A
  • Scribd reads: N/A
  • CI/SfB: (A3r)
  • CAWS: N/A
  • CAWS 2012: N/A
  • Uniclass 1: 1997:
    • C612 Briefing by Client
    • C641 Completion of the Brief
  • Uniclass 2 2012: (See inside file to see many more)
    • PP_15_20 Briefing execution
    • PP_15_20_10 Information gathering
    • PP_15_20_15 Information analysis
    • PP_15_20_20 Statement of requirements
    • PP_15_20_30 Design brief
  • Uniclass 3 2015: Absent
  • Tags: Brief, Client, Requirements, Schedules, Accommodation, Budget, Specification
  • ProductSets: Design, Process, Project, Stages,
  • UserGroups: Students, Architects, Assistants, Technicians, Surveyors, D&B Contractors, Engineers, Designers, Energy Performance Contractors

2 Briefing

  • GBE EREID Lecture 2017

RIBA Stages

  • 2007 RIBA Plan of Work B Design Brief
  • 2013 RIBA Plan of Work 1 Preparation & Brief
  • CIC/BIM Task group Coordinated Work Stage 1 Brief
  • See GBE Lecture Specification & RIBA Stages

Classification: CI/SfB

  • CI/SfB:
  • Table 4 Activities Requirements
  • (A) Administration and management activities, aids
  • (A3) Organising Offices, Projects
  • (A3r) Brief, Instructions from Clients
    • –Ascertaining client’s requirements, user requirement studies, activity data method

Classification Uniclass: 1997:

  • C5-C9 Management of Construction activities/project management
  • C61 Inception/Procurement
  • C612 Briefing by Client
  • C64 Scheme design/Costing
  • C641 Completion of the Brief
    • –(post rationalisation? rewrite brief to match design?)
    • 1 Coordination of design development

Classification: Uniclass 2 2012

  • PP Pre Project Phase
  • PP_10 Feasibility phase
  • PP_10_20_90 Preparation of briefing procurement documentation
  • PP_10_80 Briefing contract selection
  • PP_10_90 Briefing procurement
  • PP_15 Briefing phase
  • PP_15_10 Briefing mobilization
  • PP_15_20
  • PP_15_20 Briefing execution
  • PP_15_20_10 Information gathering
  • PP_15_20_15 Information analysis
  • PP_15_20_20 Statement of requirements
  • PP_15_20_30 Design brief
  • PP_15_20_40 Initial procurement decisions
  • PP_15_20_80 Preliminary estimating
  • PP_15_20_85 Programming and progressing
  • PP_15_20_90 Preparation of concept design procurement documentation
  • PP_15_30 Briefing verification
  • PP_15_30_10 First party verification
  • PP_15_30_20 Second party verification
  • PP_15_30_30 Third party verification
  • PP_15_40 Briefing payment
  • PP_15_40_10 Payment claim
  • PP_15_40_20 Payment
  • PP_15_50 Briefing completion
  • PP_15_50_15 Data drop ? brief
  • PP_20 Concept design phase
  • PP_20_10 Concept design mobilization
  • PP_20_10_30 Briefing handover
  • PP_20_10_40 Final briefing payment
  • PP_20_10_30 Briefing handover
  • PP_20_10_40 Final briefing payment
  • PP_20_20
  • PP_20_20_20 Design brief development
  • PP_30 Design development phase
  • PP_30_10 Design development mobilization
  • PP_30_20_20 Project brief

Classification Uniclass 2015:

  • Uniclass 2015
  • Developed to align with BIM Building Information Modeling
  • Brief: Absent

What is a Brief?

  • It the clients opportunity to tell you want they want
  • It could be:
  • visions
  • objectives
  • aspirations
    • –a desire
    • (financial autonomy, no more bills)
    • a scrap book of ideas
  • –(not necessarily well organised nor filtered)
  • a preference for materials
  • Sometimes a building plan

What else is in a Brief?

  • a programme or a deadline
  • a business need (open before Christmas rush)
  • a schedule of accommodation
    • –Room for a national collection
    • –250 km of book shelving
  • a schedule of staff to accommodate
    • –(e.g. floor areas and furniture by rank)
  • a price limit
    • –(its not optional, do not ignore it)
  • a list of manufacturers or installers
    • –(Barclays insist on their own customers)
  • a list of installers
    • –(Developers/Contractors have their supply chain under the thumb)

In the world of Design and Build (D&B)

  • Where the contractor does both design and building
  • They may employ a designer as a sub-consultant
  • Or one may be novated to the contractor from the client
  • Employer’s Requirements = Brief
  • But may also be a Specification
  • Performance: Make me a nice cake or
  • Prescriptive: use these nice ingredients in this way
  • Mixture of both

Clients are useless

  • Architects often complain that clients are useless at the briefing stage
  • They may be a novice at building so why should they be good at briefing
  • You are the expert at what you do, you know what you need to know, to be able to do what you do
  • So start asking questions, work with them and get what you need
  • Prepare a questionnaire to get answers or as a prompt and preparation for discussion
  • Get what you want to know (what they want) and stop complaining

Business Clients are better or worse

  • They may or may not have been there before
  • They may know their business objectives
  • They may be fixated on BAU Fiduciary Rules
  • They may have a team from different departments all with their own agendas
  • There may be Commissioning Client and User Client or Facilities Managers and their objectives may not match

Rafael Vinoly Colchester Arts Centre

  • FM wanted low running costs
  • The building was for Artworks needing air-conditioning
  • The building was to be insulated to building regulations Part L
  • 200 mm of plastic insulation below golden metal cladding will overheat
  • Air-conditioning will work hard to maintain temperatures

A briefing process should be a dialogue not a monologue

  • 2 way flow of ideas
  • You can find out what makes them tick
  • You can find out what turns them off
  • You can determine all their stop and go buttons
    • –(plan to press all the go buttons)

Architects think they know best

  • You can educate them to guide them towards a competent decision
  • You can advise them about environmental, health and wellbeing objectives
  • You can advise them that efficiency and effectiveness can lead to low running costs and some autonomy
  • You may wish to educate them on CAPEX + OPEX = TOTEX
  • Good Capital Expenditure on the right things can lead to low Operational Expenditure and overall lower Total Expenditure
  • They may or may not be listening

Record and confirm what they said

  • And check what you heard and what you wrote, is what they said
  • Ask them for confirmation
  • Don’t use Jargon to confuse or you will not get a competent response
  • Don’t start designing on your wrong assumptions
  • Beware Briefing is not a time to design
  • We are prone to absorb information best if it is images
  • Do not start sketching or designing midway through the briefing

Aldington Craig & Collinge

  • A partnership made up of complimentary skills
  • 2 partners and 2 roles
    • –‘never the twain shall meet’
  • One takes the brief and writes it up
  • Hands it to the other to design
  • No Blurred Lines

Clients do not have any imagination

  • But you were blessed with that, so they don’t need to, so use it
  • “Don’t give then what they think they want
  • Give them what they never dreamt they could have”
  • Denys Lasden
  • (Within the budget)

Krome Barratt

  • My design tutor many years ago
  • You follow the Brief
  • Or you overwhelm it
  • (but still provide what was asked for)

Edwin Lutyens Castle Drogo

  • Client did not like the proposed black and white checker pattern stone stairs
  • He said “Oh that’s unfortunate”
  • Upon completion the client was horrified to find the black and white checker pattern stone stairs
  • Client challenged the architect
    • –“I said I don’t like it”
  • Edwin: “And I said: Oh, that’s unfortunate”

National Botanic Gardens of Wales

  • Client wanted an exemplar of environmental sustainability
  • Designed in:
    • –Rainwater harvesting
    • –Low water everything
    • –Environmental Materials and Finishes
  • The designer flew in on his helicopter saw the building going up decided it was not tall enough and had it raised
  • Every environmental thing was removed to pay for the changes

There are somethings that should not need to be said

  • Sugar beet factory office
  • Arup Associates (Multidiciplinary Design paractice)
  • Ceilings like a Chinese jigsaw puzzle
  • FM: How do we get in?
  • AA: For us to know and for you to find out
  • FM: Fist through ceiling and ripped the rest out
  • They will never employ architects again

Clients do not know what they want

  • “I know what I like when I see it
  • But I can’t tell you what that is before hand”
  • As long as they are willing to pay you could build it 4 times
  • But 3 lots in landfill is bad news
  • And some are more helpful
  • Some have scrap books of what they like

Clients do not need to know

  • One Green Architect gives his clients a green building without them knowing
  • They do not need to know
  • As long as you meet the brief and stay in budget then that’s okay
  • Not many Architects know how to do that

For many who do not know how:

  • A Green Brief needs:
  • A Green Budget
  • A Green Contractor that understands
    • green materials, green products and green methods of construction
    • knows how to price them correctly
  • A Green Tender (the right price for unusual materials and methods)

Don’t ask a Violet tenderer to price a Green Specification

  • He knows violet materials
  • He knows how to price violet materials
  • He will price green materials with a great big safety margin
  • And exceed the Cost Plan
  • Followed by cost cutting and substitution
  • Back to a violet specification

Those who do not know how will:

  • Have a Green Brief
  • A Violet Cost Plan
  • A Green Specification
  • A Violet Tender
  • A Value Engineered price from Green to Violet
  • A Violet Building
  • An unhappy client

Clients often do not agree with each other

  • (married couples)
  • listen to him he has the money and wants to build a monument to himself
  • hear her she has to live there
    • –if she want 9 knicker drawers
    • –then you provide 9 knicker drawers
  • Andrew Stanway (Psychologist & Builder)
  • (don’t ignore the brief both parts of it)

Clients want unusual things

  • Bruce Goff was asked by one client
  • (I am guessing a single man)
  • To make a home that makes guests want to take their clothes off
  • I don’t know what he did
  • But turning the heat up is not the answer

What should be taken as normal/essential?

  • Comply with Development Control
  • T&CP requirements
    • –(Materials Heights, size, styles dictated?)
    • –(should now follow national rules)
  • Covenants (Getting into Task 3 Survey)
  • Environment Agency (EA)
    • England have no teeth (flood plains)
    • and inconsistent region by region
  • Scottish Environment Protection Agency (SEPA)
    • (Scotland have teeth)
  • Environmental Health Officer (EHO)
  • Fire Prevention Officer (FPO)

Building Regulations

  • Building Regulations (England)
  • Technical Standards (Scotland)
  • Others: Jersey, Isle of Mann
  • Approved inspector
  • Insurance related regulations
    • –NHBC for housing
    • –NHBC Solo for Self-build
    • –Others
  • In some countries
  • Experimental standards for Self-build (France)

Environmental Protection Act

  • Duty of Care:
  • Architects, Consultants, Contractor, Clients
    • If the client says do something bad
    • You have to guide them away from it
    • You must not be an accomplice to the crime
  • Other Legislation
    • applicable to site
    • or processes to be carried out on the site

What guidelines exist to help in the Briefing process?

  • Energy Efficiency Best Practice Programme
    • –GPG 304 Clients guide to commissioning a building
    • –GPG 303 Designers Response
    • –Energy focus but a good approach for all other issues
  • RIBA Architect’s Job Book
    • –RIBA Green Guide to the Architect’s Job Book
    • Sandy Halliday

Published briefs

  • Apprentice Centre Warrington
  • Tomorrow’s Garden City Letchworth Garden City Competition
  • Any Architectural completion
  • TRADA student completion
  • British Land Sustainability Brief (110 detailed pages) for commercial offices
  • Peterborough Ecotrade Centre
  • Bat House Competition
    • –(Very Specific Conditions for occupants)
    • If you ignore them the bats won’t come
  • Centre of Excellence for Water Efficiency
  • Newnham College Brief

What guidelines exist to help in the process?

  • Environmental Assessment Methods
    • –(when BAU is bad EAM are invented)
    • –Sadly quite often BAU with a green tick
  • They don’t mean your being Environmental
    • But you are being less bad
    • Less bad is not good enough

Environmental Assessment Methods

  • BREEAM (Many Building Types) (New and Refurb and In use)
  • LEED (USA+)
  • BRE EcoHomes (only Scotland now)
  • DCLG’s Code for Sustainable Homes
    • –(no longer on statute books)
  • BRE Homes for Good (filling the gap)
  • Ska
    • –(Fit-out, Refit; Retail, Office, Higher Education
  • CEEQUAL (Civils, now BREEAM Infrastructure)
  • SPEAR (Arup’s own)
  • DREAM (Defence Related Environmental Assessment Method)
  • GreenStar (Australia)
  • WELL Health and Wellbeing (USA) (in the UK already)

Other design standards

  • Energy
    • –Super E (Canadian)
    • –Passivhaus (German)
    • –Minergie (Swiss)
    • –Carbon Lite (UK AECB Passivhaus interpretation for UK climate and energy mix)
    • –AECB Silver Gold and Platinum Standard
  • Water
    • –AECB Water standard

Many issues

    • –Healthy Environmental Resourceful Appropriate Competent Effective Yardstick (400 criteria)
  • Minergie Eco (Swiss)
    • –Energy and Eco
  • Passivhaus + Eco (Austria) IBO Book


  • BCT Biodiversity for Building
  • BCT Biodiversity for Planning
  • BCT Book
    • –(Brian Murphy: produced 50% of book content)
    • –Biodiversity for Low and Zero carbon Buildings: A Technical Guide for New Buildings 1st Edition
    • ISBN: 9-781859-463536
    • –Added refurbishment and Green Infrastructure (GI) 2nd Edition

Designing in response to the Brief

  • Don’t ignore the brief
  • Don’t ignore the wife
  • Don’t just cherry pick the nice bits
  • Don’t ignore the budget
  • Give them what they want and then some

LSBU Week 2 Task 2 Hand in Week 3

  • See Page (It contains the email)
  • See Email (It contains your brief for the task)

How to overwhelm the brief

  • An option adopted at UEL
  • Prepare a leaflet which would be used as advertising the building to encourage visitors
  • Its all about what happens there
  • And what facilities there are

© GBE 2017 Brian Murphy BSc Dip Arch (Hons+Dist)
A01 12th February 2017

© GBE NGS ASWS Brian Murphy aka BrianSpecMan
11th November 2014 – 12th February 2017

GBE Briefing Lecture

Cover Slide

GBE Lecture2 Briefing A01BRM120217 S44 PDF Show

Handout Cover

GBE Lecture2 Briefing A01BRM120217 9H5 PDF Handout

GBE Briefing (Homework Handout)

LSBU EREID 2017 Task 2 Brief 110217 2 PDF of DOCX

© GBE NGS ASWS Brian Murphy aka BrianSpecMan
11th November 2014 – 19th February 2017

GBE Briefing Lecture
See Also:

GBE Lectures

RIBA Part 2 Year 2 2016/2017

RIBA Part 1 Year 2 (2016/2017)

RIBA Part 1 year 3 (2016/2017)

GBE Lectures

GBE Lectures: Elements

RIBA Part 1 Tech & Env 2

  • Setting Agenda
  • Global To Materials
  • CV
  • Environmental Technology Part 1 Year 2

RIBA Part 1 Tech & Env 3

RIBA Part 2 Year 1

  • LSBU Part 2 Year 1 2012

RIBA Part 2 Year 2

  • Environmental Technology Part 2 Year 2

GBE Lectures Subjects

GBE Lectures Satisfied Customers

GBE Checklist

GBE Jargon Buster

  • Ground Investigation
  • Site Investigation


  • Surveys Tests Analysis

© GBE NGS ASWS Brian Murphy aka BrianSpecMan
26th August 2013 – 19th February 2017


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