GBE Guest Post Collaborate

GBE > Advertise > Collaborate > Services > Guest Post > G#38304

GBE Guest Post Collaborate
About: 

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Scope of Guest Posts on GBE websites

• Whatever you read here applies to all GBE’s websites
  • Green Building Encyclopaedia (home page)
  • https://greenbuildingencyclopaedia.uk (this website)
  • Green Building Learning
  • Https://GBELearning.com
  • Green Building Calculator
  • https://GreenBuildingCalculator.uk
  • Others will follow

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Articles, Adverts or Services

• This page is about adding articles, by other parties
• Most of the page comments apply to how GBE would choose adverts that might be considered to be added to our websites.
• If educational, then there is no need for it to indicate it is ‘Sponsored’
• If promotional and relevant to GBE, then there is no need for it to indicate it is ‘Sponsored’
• If it is unrelated to GBE content it won’t get on the site.
• If it promotes a service, the same issues apply
• If it promotes a search facility then environmentally focused searches are interesting, general searches are not.
• If it promotes refurbishment improvements, adding value to the house is not as much interest as reducing waste, saving water, lowering energy demand and reducing carbon.
• We are more interested in carbon-back periods and less interested in pay-back periods.

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Guest topics will be in UK English

• But may also have translations
• Layout to be determined, possible two columns side by side

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Editorial Control

• GBE Green Building Encyclopaedia has its scope, but this is broad and expansive
• All Guest Posts need to be related to this scope or it is irrelevant to GBE existing users
• It needs to be educational and informative and aspire to improve our situation
• Occasionally there are positives and negatives, the positive must outweigh the negatives
• Low cost alone is not a positive, low cost often comes with plastics and chemicals.

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Geography

• GBE’s Focus is UK
• Since many good product available in the UK are manufactured in the EU we extend this to EU manufacturers, EU Databases and EU websites
• For International products to be included requires the products to be significantly better performance than those available in the UK and EU
• International product offering something unique, solving a problem, not available in UK or EU, may be of interest.
• GBE would consider developing other websites to support other continents
• GBE are not interested in promoting cheaper copies of Original Equipment Manufacturer’s (OEM’s) products
• GBE promote innovative products that meet HERACEY™ (below)

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Guest Posts should engage with one of more of the following overarching issues:

• GBE’s Definition of Sustainability: HERACEY™
• Healthy (During manufacture, installation and indoor air quality)
• Environmental (Low embodied energy, carbon, water and chemistry)
• Resourceful (Circular economy issues)
• Appropriate (Right for the task, fit for purpose)
• Competent (Green labelled, tested, certified)
• or Social (depending upon the product or service)
• Effective (not just efficient but achieves step changes)
• or Ethical (depending upon the product or service)
• Yardstick (means to calculate, measure or benchmark)

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Guest Posts will not include or link to:

HERACEY™

• Unhealthy materials, products, accessories or systems and their installation or application
• Non-environmental materials, products, accessories or systems and their installation or application
• Wasteful materials, products, accessories or systems and their installation or application
• Inappropriate materials, products, accessories or systems and their installation or application
• Incompetent materials, products, accessories or systems and their installation or application
• Ineffective materials, products, accessories or systems and their installation or application
• Insufficient data for benchmarking and calculating

Materials, products, accessories or systems and their installation or application

• (Except prices and data in GBC & GRC for existing building or for alternative comparison)
• High chemistry
• High embodied carbon (carbon dioxide)
• High embodied water
• Petrochemicals, hydrocarbons
• Oil, gas or coal fired heating services
• Plastic insulation for historic building fabric or timber framing
• Plastics (unless there are no alternatives)
• OPC (CEM I) cements, concrete, materials or products (Except data in GBC for comparison)

Other stuff irrelevant to GBE, GBL & GBC audiences

• Profits before People before Planet
• Consumerism and consumption
• Cigarettes, Cigars, Tobacco, etc.
• Pornography, grooming, human trafficking
• Gambling (real or virtual)
• BIT Coins or other financial stuff
• Anti-social content
• Politically incorrect content
• Links to ‘anti-social media’
• Others upon consideration

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The topic of Guest posts must be related to:

• Environmental & Social: (Must address some positive issues/criteria)
  • Development
  • Infrastructure
  • Surveying
  • Construction
  • Buildings
  • Structures
  • Services
  • Interiors
  • Landscapes
  • Occupation & Facilities Management
  • Maintenance & Repair
  • Refurbishment
  • Deconstruction, Reclaim, Repair, Reuse
  • Other issues will be considered on application
• Economic:
  • Wider Value Engineering opportunities
    • VE good stuff into a project
    • Not VE good stuff out of a project
    • Multi-functional materials avoiding multi-labour activities
  • But we are not interested in:
    • Cheap-only products
    • Individual cost cutting
    • Individual cheaper substitution
    • Plastics unless they offer effectiveness to other parts of the adjacent materials or systems
      • E.g. Membranes
    • Chemicals and chemical recipes if natural alternatives are available
    • Hazardous materials
      • Substances of Very High Concern (SVHC)
      • Substitute It Now SIN-listed
      • On other violet or red lists (non green lists)

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Guest Posts may take the format of any of the following:

• Information and Education:
  • Case Study
  • Evidence Based Case Study
    • Performance Calculations
    • Value Engineering
    • Carbon Effectiveness
  • Questions & Answers
  • Problems & Solutions
  • Articles without product promotion (but see Promotion below)
  • Design Method
  • Calculation Method
  • Equations
  • Calculators
  • Data Sets
  • Manufacturing Methods
  • Building Method
  • Method Statement
  • Jargon Busters: Technical or Architectural Philosophy
  • Checklist: Design, Process, etc.
  • Issue Paper
  • Brainstorming a project
  • Brain Dumping a Subject
  • Others on application
• Promotion
  • Problem Solving Product, Accessory, System promotion
  • Educational Articles with Problem Solving Product promotion
  • Book Promotion
  • Publication Promotion
  • Service Promotion
  • Consultancy Promotion
  • Company Promotion
  • Software or App Promotion
  • CPD Promotion
  • Others on Application
• ICT Formats
  • Word or Text, DOC, DOCX, TXT, RTF, or equivalents on application
  • Seminar: PowerPoint, PPT or PPTX or equivalent on application
  • Webinar Video: on GBE, YouTube, Vimeo, or provider’s website
  • Podcast Audio: on GBE, On other sites with links
  • PDF Attachments for downloading or reading on line
    • Product information or specifications must not be locked to prevent writing project specifications from the content
  • PNG Images
  • Datasets: Excel, Calculators, Equations, (No locked cells, sheets or files)
    • HTML off-site data interrogation codes not permitted on GBE Website
    • But will consider for other dedicated websites
  • No embedded code for interrogating or gathering anything
  • Others on application
• Any combination of the above or others on application

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Links to other websites

GBE will not link to website pages which:

• Are not illustrated with relevant images
• Have placeholders for images that take too long to appear, if at all
• Have many adverts by other providers
• Have many adverts that do not relate to the content of the page
• Have adverts that generate income, but add nothing to the page
• Meet the above criteria initially but later change to play other functions

GBE will link to website pages which:

• Add to the topic of the GBE page of the outbound link
• Many links are permitted
• Related organisation social media pages links are also permitted

Naked Links are permitted

• Format: ‘websitename.extension’
• But links must be to ‘https://’ websites since search engines and virus software highlight anything less as unsafe
• Users will be discouraged to visit anything less
• GBE need to see the URL and inspect the content in advance

In-content links:

• including embedded do-follow external links:
• For the user to be taken away from the GBE page to another website the landing page needs to reinforce the topic of the leaping page
• Landing page must meet the criteria listed above under this topic.

Links in other pages:

• embedding links in other GBE pages
• will be treated as separate entries and potentially incur a separate cost

Links from home page and any other navigation page:

• Every new page gets listed in home page and/or navigation pages
• where ever the guest page has some relevance it can also be listed there

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All Guest Posts

• Will have their own dedicated page
  • With their own long URLs and Short URL page number
  • For inbound links
  • In bound links to be Rel: DoFollow (Reciprocal link(s) required)
• (H1) Heading to suit subject (ideally 4 words maximum)
• Dedicated topical image(s) (PNG provided by guest)
• 1/3 width column for text 1/3 column for image 1/3 column for links (GBE standard format)
  • About or Index or both (H2)
  • Text/Image/Links
  • Footer: © source, author and date
  • (2 HTML links: Company website, Author website)
  • Outbound link to be Rel: DoFollow (Reciprocal link(s) required)
  • May include Download files (PDFs)
• 2/3 width column for text and images 1/3 column for links (GBE Second format)
• 3^rd Column will be for GBE to link all relevant pages to and from the Guest Post.
  • Page or Post Topic Group navigation pages (H2) (HTML links to Navigation pages)
  • Pages or Posts (HTML to individual page) (currently >2000 pages to choose from)
• SEO optimized, enabled by Yeost (Green traffic light ideally, orange at worst if green is impossible)
• Comments enabled (managed, edited or filtered by GBE)
• Include: Author/organisation contact details and mini bio
• Others on application

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Timing:

• Since you may be paying for the post/page it will be added same day as the agreed text and images arrive.
• In exceptional circumstances (e.g. meeting major deadlines) it may occur overnight.
• If you provide the files at the end of the week it may occur over the weekend.

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No cost:

• Read and assess the topic
• GBE Initial Assessment Yes, Possible or No for GBE,
• If No:
  • No further progress, inform Agent
• If Possible:
  • Review and suggest improvements, via Agent
  • Reconsider improved Guest Post
• If included on site:
  • Editorial Comment by GBE
  • No cost

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Costs include:

• If the following costs do not work for you make an offer that works for both of us
• If Yes…..
  • Agree 1/3 or 2/3 page block format
  • Processing time to add page or posts
  • Add Guest Post text and reset format to GBE page format
  • Add any images and files to media library and to pages or posts
  • Add links to website and author
  • 1/3 column right hyperlinks to other pages of GBE website
  • SEO of page, images and files
  • Outbound links: Default Rel: DoFollow
• Initial cost; £250 for 12 months (No VAT)
• Annual renewal:
  • Educational: None
  • Promotional: £125 (No VAT currently)/annum
• If these prices do not make sense to you, speak with us
  • We would rather have the content than not
  • We both need to make a living

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Reduced Costs

• Presence on the GBE website can be at a lower cost
• Less time is available so no additional page with Author’s details
• Less time to link to the guest page from many other relevant GBE pages
• Initial cost: £125 (No VAT) for 12 months
• Renewal cost: £125 (No VAT currently) annually

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Optional extra costs:

• If the Guest post is to be written by GBE
• Receive all relevant information
• Read and assess the topic
• GBE Initial Assessment Yes or No for GBE, if Yes:
• Write Article
• Send for review
• Edit Article
• Initial Cost: £500 (No VAT)
• Annual renewal:
  • Educational: None
  • Promotional: £125 (No VAT Currently)/annum

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Optional GBE Collaborate Services:

• There is a full range of additional services and a budget calculator on GBE website
• https://greenbuildingencyclopaedia.uk/advertise/collaborate/services

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© GBE GBC GRC GBL NGS ASWS Brian Murphy aka BrianSpecMan ****
2nd April 2020 – 9th September 2025

GBE Guest Post Collaborate
See Also:

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GBE Templates

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© GBE GBC GRC GIC GGC GBL NGS ASWS Brian Murphy aka BrianSpecMan ******
2nd April 2020 – 27th January 2026

GBE Guest Post (Collaborate) G#38304 End.